WHY EVENT ANALYTICS?
Companies spend 25% – 30% of their entire marketing budget on live events and yet marketeers have been struggling to measure the impact of this investment. For too long, they had to rely on qualitative data, anecdotal evidence, and gut instinct to evaluate the success of their events. With other marketing channels now highly digitized and measurable, the pressure is on, to make a clear data-driven case for the return on investment.
Event organizers have to convince their exhibitors and attendees that at all times they maintain a safe and secure event, by following the local rules around social distancing, limited numbers of attendees and detecting anomalies in traffic flow. All this in addition to adding value for the companies and sponsors to invest in the event.
A leading location tracking technology provider is using the xyzt.ai platform to provide event analytics insights to its customers.