Measuring trends of consumer behavior and tracking the performance of retail stores is crucial for the future growth of the retail industry. The shopping center of today is different than the shopping center of tomorrow. Digitalization transforms how businesses operate and provides unique approaches to obtain competitive insights into new market dynamics and how people live, travel, and shop.

Using xyzt.ai, you can leverage footfall and segmentation analytics to define who your visitors are and how people are moving through your store’s neighborhood. Gain insights into market needs to optimize your strategy or identify the optimal business location for your next retail store. Analyze customer behavior through visitor patterns and create benchmarks to track the performance of your different store locations. The xyzt.ai platform provides ready-to-use footfall, trend, segmentation, and origin-destination analytics using mobile location data for your or your competitor’s stores.