Leuven 08 March 2021 – xyzt.ai (www.xyzt.ai), a Leuven-based technology start-up offering an innovative visual analytics SaaS platform for big location data, announces today that it is a data visualization partner of Start.io (www.start.io ), the primary mobile data platform.
Start.io is a mobile data platform that allows to uncover insights and make data-driven decisions that enhance strategies and drive growth. It enables retailers to explore consumer behavioral data and foot traffic patterns so that they better understand where to open new locations, what products to offer, and how to attract customers.
Over the past years you see in every city, in every country many buildings vacated and up for rent, buildings that used to house successful retail stores. The rise of online shopping, increased price sensitivity, and sustainability focus of Millennials and Gen Zers in the last decade all are putting severe pressure on retail.
And then came COVID-19. COVID-19 further accelerates the need for change in the traditional success model of brick-and-mortar businesses. The retail business can no longer blindly rely on what for decades was a winning model for growth. The brand equity that many of them built up in the past through the exploitation of flagship stores in main shopping streets, is no longer a reality.
So how can retailers survive and set out a winning strategy for recovery? By changing the operating model and embracing digitalization and marketing precision. The growing availability of alternative data sources, such as mobile data, and the proliferation of self-service analytics tools will play a key role in the recovery of the business. There is no need any more for retailers to hire expensive consultant companies to obtain the needed insights. The data and tools are easily available.
xyzt.ai and start.io will help retailers by providing them with hyper local mobile data and a self-service analytics platform so they can precisely analyze the impact of COVID-19 and the change in consumer behavior and easily extract the insights and make decisions for growth. Should they move their shop? Should they change their messaging or offering based on the audience? Should they research new business models to reach their customers? All those questions are now easy to answer, based on relevant data.
“Our partnership with xyzt.ai provides our customers an easy and simple tool to access our data platform and better understand their audience. The xyzt.ai visual analytics platform handles our data even for large and real-time data sizes..”, says Gil Dudkiewicz, Start.io’s CEO
“Companies don’t frequently enough use data to take decisions simply because they don’t know the data exists or they don’t have the staff to analyse the data. Our cooperation with start.io is solving this for the retail industry. We offer advanced analytics that allows business users to manipulate data to spot business opportunities, without requiring them to have a background in statistics or technology.“, said Lida Joly, founder and CEO of xyzt.ai.
To learn more about how xyzt.ai and start.io can help retailers to skip the line and restore retail success join our webinar on 17 March 15:00 CET: http://bit.ly/3kV4K97
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xyzt.ai brings its users new business insights through a SaaS platform to visualise and analyze big location data. It does so in a unique and effortless way: Customer set up takes less than a day, there is no custom development needed, and insights can be obtained in an interactive way, even for billions of location records.
The company was founded in 2019 by Lida Joly and Bart Adams and its headquarters are in Leuven, Belgium. They are supported by Start it @KBC, one of the largest start-up accelerators in Europe, and VLAIO, Flanders Innovation & Entrepreneurship.
More information is available at www.xyzt.ai
Start.io is a mobile data platform. Start.io (formerly StartApp) enables organizations to uncover insights and make data-driven decisions that enhance strategies and drive growth.
Start.io’s direct integration with one million mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel strategic business decisions.
More information is available at www.start.io