Appoints Industry Experts to Advisory Board [Company News], the most performant location analytics SaaS platform, bolsters its team with industry leaders to strengthen its vision to help data analysts extract insights out of massive amounts of location data. 

Leuven, Belgium, 30 November 2021 –, a Leuven-based high-tech company offering an innovative visual analytics SaaS (Software as a service) platform for big location data, announced today the appointment of their advisory board to advance across technology, finance, and business development., founded in 2019 by Lida Joly and Bart Adams, adds the following industry experts to their advisory board: 

Heidi Rakels, member of the board of directors, is a software engineer and former Olympic judo athlete. She founded Guardsquare, a mobile application protection company, which Deloitte awarded as a Rising Star in 2016 and the fastest growing Belgian company in 2018. Rakels holds a Master’s in Computer Science from KU Leuven and was named Belgian ICT Woman of 2019. For more information about Heidi, visit   

Eric Lafortune is the co-founder and CTO of Guardsquare, a company securing mobile applications for more than 700 customers worldwide. Lafortune holds a Ph.D. in Computer Science from KU Leuven and a Postdoc from Cornell University. For more information about Eric, visit 

Thomas Dhollander, member of the board of directors, is currently active as IoT startup advisor and Chief of Products and Strategy at Timeseer.AI, a startup focused on time-series data quality. Before, he was founder and CTO at TrendMiner, an analytics company active in more than 70 countries. Thomas is an invited member of the Forbes Technology Council and holds a Master’s in Electrical Engineering from KU Leuven and a Master’s in Computational Neuroscience from Boston University. For more information about Thomas, click here

Bruno Lowagie is the founder of iText, an open-source PDF library that became the world standard, and the author of multiple books covering entrepreneurship and technology. Together with his wife, Ingeborg Willaert, he manages Wil-Low to provide advisory services to start-ups. Lowagie holds a Master’s in Architectural Engineering from Ghent University. For more information about Bruno, visit 

Ingeborg Willaert is the founder and previous Managing Director of iText, the world-leading company in PDF technology, which has received four consecutive European Business Awards, such as Deloitte’s Technology Fast50 2014RSM Entrepreneur of the Year 2016Business of the Year 2017 and Elite Growth Strategy of the Year 2018. Ingeborg holds a Master of Science in Civil Engineering from Ghent University. For more information about Ingeborg, visit 

Nick De Beer, member of the board of directors, is the Head of Business Development at Previously, he was Global Key Account Manager at Sitemark, a drone intelligence company that detects anomalies on solar farms and creates digital twins of physical sites. De Beer has extensive sales experience in start-ups and can rely on the great Vlerick Business School network, where he completed multiple sales & management courses. 

Together, the group of advisors will enable to prepare for the future and drive the growth of the visual location analytics platform to deepen customer experience and enhance platform performance.  

We’re ready to take to the next level and are delighted to welcome these industry leaders onto our team. The collective expertise we’ll harness through our Advisory Board will better enable to deliver sure-fire growth, thanks to the continual development of our innovative technology and understanding of data analytic needs.” 

Lida Joly, Founder & CEO of 

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Joe Threlfall 

Director of Marketing & Partnerships  

About is a high-tech SaaS company that brings its users actionable business insights through a cloud-based SaaS platform for visualizing and analyzing big location data of any vehicle, vessel, aircraft, person, or asset being tracked. It does so in a unique and effortless way; customer setup takes less than a day, no custom development is needed, and insights can be obtained interactively, even for billions of location records. is supported by Start it @KBC, one of the largest accelerators in Europe, by Flanders Innovation & Entrepreneurship and Flanders Investment and Trade
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