A federal motorway company in Germany faced significant hurdles in its urban planning and policy work. To conduct essential traffic and mobility studies, they were dependent on external consulting firms. This process was not only costly, with small studies costing €50,000 and large ones €100,000, but it was also incredibly slow. Each study required a lengthy 6-month throughput time—three months for the tender process and three months for the consultant to complete the work. Furthermore, the agency had limited ability to verify or modify the final results, which could lead to critical insights being overlooked.
Time & Budget Efficiency with In-house Analytics
An in-depth analysis of a large European transportation authority reveals their struggle with the limitations of outdated, manual traffic studies. This case study details how they transformed their operations by adopting the xyzt.ai platform as their in-house analytics platform, achieving a remarkable 6.7x ROI and drastically reducing reporting time.
The challenge
The solution
The agency decided to adopt our data platform, which includes mobility data, to enable in-house studies. By equipping their analyst with this tool, they moved from a slow, expensive outsourced model to a flexible, efficient internal one. The new approach dramatically accelerated their workflow; the same studies that once took six months could now be completed by the analyst in just three hours. The platform also gave them full control over their data, allowing them to verify results and answer follow-up questions immediately, which was impossible under the old system.
The ability to perform these studies in-house has not only saved us a massive amount of money but has also given us the speed and flexibility to respond to new questions in real-time.
Results
The transition to an in-house model provided a significant return on investment. The agency's annual cost for 20 studies, previously €1.5 million when outsourced, was reduced to €225,000 (including our platform, the data, and the analyst’s salary). This represents a 6.7x ROI.
Beyond the financial savings, the non-monetary returns are equally compelling:
- Massive Time Savings: The ability to complete a study in three hours instead of six months represents an increase in speed of more than 1000x.
- Enhanced Flexibility: The agency can now respond to new questions and unexpected data points in real time, leading to more accurate and agile decision-making.
If you'd like to know more about how we can help you get the most out of your traffic data, feel free to request a demo.